Greg Hoye to be Executive Director of Marketing, Communication and Community Relations

PUEBLO, CO – A dynamic and innovative leader has been hired as the Executive Director of Marketing, Communication and Community Relations at Colorado State University-Pueblo. CSU-Pueblo leadership has announced that Mr. Greg Hoye, Director for University-Wide Marketing Communications for the University of Colorado Colorado Springs, will become the strategic marketing leader for the university beginning October 1.

Hoye was selected after a national search with a competitive pool of 44 applications.  As Executive Director, he will develop and lead a team of professionals who can use marketing, communication, and community relations to influence student decisions around enrollment and retention, as well as improve communication with other key stakeholders.

Earlier this year, the Office of External Affairs was restructured to become the Office of Marketing, Communication and Community Relations and repositioned under the Division of Enrollment Management, Communication and Student Affairs to better align the needs of the University as it continues to change and evolve. Hoye will serve as a member of the President’s Cabinet.

“This is an exciting time as CSU-Pueblo increases our marketing, communication and community outreach activities. Greg offers a unique skill set tailored to these institutional needs, including a proven ability to create a strategic, data-driven marketing department. We are looking forward to having him join the Pack family and guide our expanded communication efforts,” said Chrissy Holliday, Vice President of Enrollment Management, Communication and Student Affairs.

Hoye is a data-driven marketing professional with more than 25 years of experience working in higher education and non-profit organizations. He is experienced in establishing and executing strategic communications and marketing initiatives in support of an organization’s mission, vision and strategic goals. He is accomplished in building positive, cohesive brands in diverse and complex organization.

“With the Executive Director of Marketing, Communication and Community Relations position, the university has made a strong statement about the importance of consistent, strategic branding and marketing and community involvement. I look forward to working with the many talented and committed professionals at CSU-Pueblo to help the university achieve its marketing strategies and Vision 2028 goals,” said Hoye.

In his current position at UCCS, he is responsible for directing the University’s strategic marketing communications efforts and works closely with the Division of Student Success, Enrollment Management and the university’s six colleges to develop strategic, integrated marketing initiatives.

Prior to UCCS, Greg was an independent marketing consultant as well as the chief marketing and communications officer for two private liberal arts colleges in Minnesota. He also served as Director of Communications and Marketing for United Way chapters in Orange County, Calif., and central Minnesota.

Hoye earned a bachelor’s degree in marketing and communications from Saint Cloud State University, St. Cloud, Minn. and is currently enrolled in the Master of Public Administration program at UCCS. Hoye is a graduate of the St. Cloud-area Chamber of Commerce Leadership program and has been active in many community and professional organizations including the Council for Advancement and Support of Education, the International Association of Business Communicators, the American Marketing Association, St. Cloud Area Chamber of Commerce and United Way. Hoye is also a certified career coach and trained mediator under MN Rule 114.

Greg and his wife Roxanne have two married children and two grandchildren.