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CSU-Pueblo station ranked 6th in nation among non-comms

Release Date: September 17, 2015

Cora Zaletel

Executive Director, External Affairs

Colorado State University-Pueblo

719.549.2810

Press Release

PUEBLO – Colorado State University-Pueblo’s student operated radio station, KTSC-89.5, Rev 89 was ranked sixth in the nation among all non-commercial stations, according to Spring 2015 rankings by Nielsen Media.Rev 89 has also tied for second place for most listened to radio station in the Pueblo radio market and was the only non-commercial station from Colorado in the nation’s top 25 for Metro 12+ cume rating and Metro 12+ average quarter hour share.

According to Spring 2015 Nielsen Audio rankings, the standard for measuring radio ratings in the United States, Rev 89 has a total of 22,900 listeners in Pueblo.  The ranking is based on the percentage of the Pueblo market that Rev 89 reaches (listener potential).  Rev 89 penetrates (listener potential) nearly (16.6) 17 percent of the Pueblo market – the 6th best public radio market penetration in the U.S. On average, 900 people tune into the radio station during any 15-minute period, between 6 a.m. to midnight, Monday through Sunday.  The average Rev listener spends nearly five hours with the station every week.

This ranking is based on Diary(hand written logs listeners fill out and return to Arbitron) researched markets in the U.S, which represents a total of 272 markets, those markets existing in every state.  Of the 52 radio markets in the U.S., 48 are researched using the PPM (portable people meter) methodology not diary methodology.

I cant say enough about the continued excellence of our students and this station,” said CSU-Pueblo President Lesley Di Mare. They set the bar so high winning the Signature Station Award from the Broadcast Education Association last year, yet they continue to exceed my expectations.

The radio station is part of the electronic media curriculum in the mass communications department and is staffed by students majoring or minoring in the department. It is funded primarily from station underwriting. CSU-Pueblo is the only University in the state that offers on-campus, hands-on experiences at public television and public radio stations as well as with print and on-line publications.

Rev 89 also is ranked 21st in the U.S among all public radio stations.  This particular ranking is based on the percentage of the Pueblo listeners tuned to Rev 89 (actual not potential radio listeners that are tuning into Rev during any 15-minute period, between Monday and Sunday, 6am to midnight). Rev 89’s market share (percentage of actual listeners) is 5.8%.  5.8% of all Pueblo listeners (people with radios turned on) will be tuned to Rev 89 during any 15 minute period, between Monday and Sunday, 6am to midnight.

Colorado State University - Pueblo is a regional, comprehensive university emphasizing professional, career-oriented, and applied programs. Displaying excellence in teaching, celebrating diversity, and engaging in service and outreach, CSU-Pueblo is distinguished by access, opportunity, and the overall quality of services provided to its students.

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