Concentration Areas

Media & Entertainment Production Concentration

Students preparing for careers in radio and related industries have the opportunity to work at KTSC-FM, the university-owned and operated broadcast station which serves Southern Colorado. Students contribute to the production of local programming and have many opportunities to learn the operation of a working radio station.

The television production facilities and courses allow students to prepare for careers in television and related industries. Laboratory courses are offered at  KTSC-TV, the Public Broadcasting affiliate located on campus, which serves southern and western Colorado. Students contribute to the production of local programming and have many opportunities to learn the operation of a working television station.

Interactive media includes web design, multimedia design and related skills. Students have access to a multimedia computer lab with the latest software. Usability, accessibility, and designing for interaction are some of the topics addressed in class.

Media, Entertainment, & Arts Management Concentration

Students preparing for careers in radio and related industries have opportunity to work at KTSC-FM, the university owned and operated broadcast station which serves Southern Colorado. Students contribute to the production of local programming and have many opportunities to learn the operation of a working radio station.

The Media, Entertainment, and Arts Management courses allow students to prepare for careers in television and related industries. Laboratory courses are offered at  KTSC-TV, the Public Broadcasting affiliate located on campus, which serves southern and western Colorado. Students contribute to the production of local programming and have many opportunities to learn the operation of a working television station.

Interactive media includes web design, multimedia design and related skills. Students have access to a multimedia computer lab with the latest software. Usability, accessibility, and design for interaction are some of the topics addressed in class.

Multimedia Journalism & Storytelling Concentration

The Journalism concentration provides fundamental instruction in interviewing, reporting and writing for all media and prepares students for careers in the evolving world of print and online media. Journalism students learn how to analyze and synthesize information from a variety of sources to write clear, compelling articles for publication.

In journalism classes, students gain knowledge and build skills via a wide range of practical exercises in news, feature and editorial writing, news reporting, publication makeup and design, and copy editing. Students then obtain hands-on experience working with the Today, which is both an online newspaper and a printed news magazine, and through internships at local, regional and national media outlets.

The skills students learn in journalism concentration prepare them for all communications professions that require dissemination of accurate, understandable and interesting information.

Sports & ESports Media Concentration

The Sports & ESports Media concentration leads to careers in multimedia journalism, reporting and editing for news, feature writing, sports writing, sports production (including esports), advertising, public relations, crisis and image management, strategic communication, social media marketing, media design and sales, broadcasting and streaming, film and video production, post-production, documentary production, sound production, radio and podcasting, live entertainment, interactive media, virtual/augmented/mixed reality production, media and entertainment management, artist management, venue and facility operations, and more. Through our program, course, and practicum offerings, students are encouraged to explore entrepreneurial opportunities as part of their creative identity.

Strategic Communication Concentration

The Strategic Communication concentration includes the disciplines of advertising and public relations and is designed to prepare students for all aspects of communication and promotion that help accomplish such goals as selling products and services, advocating on behalf of causes, issues, or individuals, and representing organizational reputations to the greater public.

Although the Strategic Communication concentration blends advertising and public relations as dominant areas of study, students are also exposed to the entire promotional mix including sales promotion, direct response, special events, and interpersonal communication.

Students studying in the concentration will develop expertise in promotional strategies and tactics, integrated communication campaigns, traditional advertising and public relations writing techniques, and audience research methods, all within the framework of digital media technology.