Marketing, Bachelor of Science in Business Administration
Hasan School of Business
Marketing, Bachelor of Science in Business Administration
Understand customers, markets, and the decisions that move products, services, and ideas forward while developing the research, analytical, communication, and business skills needed to build strong organizations and brands.
Degree
BSBA
Credits
120
School
AACSB Accredited
Program Overview
The Marketing BSBA prepares students to understand changing customer markets and use marketing strategies to improve the way organizations develop, position, promote, and sell products, services, and ideas.
Students learn how to conduct research, analyze information, understand relationships between markets and consumer groups, communicate effectively, and develop strategies that support organizational goals.
Customers
Understand People + Markets
Strategy
Turn Insights Into Action
Business
Build a Broad Business Foundation
At a Glance
Quick details about the Marketing BSBA at CSU Pueblo.
Program Level
Undergraduate
Degree
BSBA
Credits
120
Typical Timeline
4 Years
School
Hasan School of Business
What You'll Study
Build a strong marketing foundation while learning how business, analytics, information systems, finance, management, and strategy work together.
Marketing in Action
Understand the Customer Study customer needs, behavior, market segments, and changing trends.
Analyze the Market Use research and data to identify opportunities, problems, and competitive conditions.
Build the Strategy Turn information into actionable recommendations for products, services, brands, and organizations.
Turn Customer Understanding Into Business Strategy
Marketing is more than promotion. It is the process of understanding customers, identifying opportunities, evaluating information, communicating value, and developing strategies that help organizations succeed.
Flexible Upper-Division Study
Build a Marketing Focus Around Your Goals
The current Marketing BSBA includes 24 credits of major requirements. Students complete Management Information Systems and Marketing Strategies, then use upper-division electives to shape the remainder of the Marketing major.
CIS 365 Management Information Systems — 3 credits
MKTG 441 Marketing Strategies — 3 credits
Marketing Electives 15 credits must be selected from Marketing coursework.
Business Elective 3 additional credits are selected from Business coursework.
Business Core Study accounting, finance, analytics, economics, management, ethics, and strategy.
Senior Capstone Complete the BSAD 493 Senior Seminar as part of the Business Core.
Skills You'll Develop
Marketing students build both discipline-specific skills and the broader professional competencies expected of Hasan School of Business graduates.
Communication Prepare organized, professional documents, presentations, and recommendations.
Problem Solving Identify business problems, apply appropriate techniques, and develop actionable recommendations.
Global Awareness Understand global issues and perspectives that may influence markets and business decisions.
Ethical Awareness Recognize ethical issues and consider their potential impact on marketing and business decisions.
Where a Marketing Degree Can Take You
Marketing skills can support careers across advertising, sales, research, business development, management, communications, and other customer-focused fields.
Marketing Coordinator
Marketing Manager
Market Research
Advertising
Sales
Business Development
Brand Management
Management
Study Marketing in an AACSB-Accredited Business School
The Marketing BSBA is offered through CSU Pueblo's Hasan School of Business, whose business programs are accredited by AACSB International.
Explore the Hasan School of BusinessExplore the Marketing Curriculum
The Marketing BSBA requires 120 total credits: 35 General Education credits, 45 Business Core credits, 24 Marketing major credits, and 16 open-elective credits.
View Marketing BSBA Requirements
