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Brand Guide

A bold, new CSU Pueblo Brand Strategy.

As a part of the Colorado State University (CSU) System, CSU Pueblo prides itself on being an inclusive university for all people and is determined to provide the same educational opportunities to anyone looking to further themselves.

Our goal over the next 10 years is to reimagine higher education across the Southwest United States, in its region, for our community, and on our Pueblo campus. To do so, we’ve created a bold, new CSU Pueblo Brand Strategy.

Cheat Sheet/Summary

View External Brand Guide

What can I find in the External Brand Guide?

In the external brand guide, you will see how this new Brand Strategy will be used to strengthen our brand presence and help CSU Pueblo campus departments, student groups, and faculty and staff effectively communicate our brand messaging and visual identity. This system will also allow us to depict the hierarchy between campus colleges, schools, and departments while maintaining the integrity of the brand and building out secondary assets.

Understanding the content of this manual is crucial for anyone working with the CSU Pueblo brand. Please take the time to familiarize yourself with the proper use and application of the identity elements outlined in this document.

Is there an Internal Brand Guide?

The internal, or extensive, brand guide includes details on our target audience, communication style, and other marketing specifics. It is only available to members of our executive marketing committee that is made up of constituents from various campus departments.

For access to the internal brand guide, or for questions about the executive marketing committee, please schedule a meeting with our team.

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