Marketing Minor
The goal of the Marketing minor is to provide students with an understanding of how marketing activities can be used to sell products, services and ideas successfully, while using a customer focus.
A GPA of 2.000 or higher is required for the minor courses. This minor is only available to non-Business Management Majors.
We do not currently offer a Marketing major.
Requirements for the Marketing Minor
| Dept. | Courses | Title | Credits |
|---|---|---|---|
| ACCTG | 201 | Principles of Financial Accounting | 3 |
| ECON | 202 | Principles of Microeconomics | 3 |
| MGMT | 201 | Principles of Management | 3 |
| MKTG | 340 | Principles of Marketing | 3 |
| TOTAL | 12 | ||
Select three of the following courses:
| Dept. | Courses | Title | Credits |
|---|---|---|---|
| MKTG | 341 | Sales Force Management | 3 |
| MKTG | 342 | Promotional Strategy | 3 |
| MKTG | 348 | Consumer Behavior | 3 |
| MKTG | 475 | International Marketing | 3 |
| TOTAL CREDITS FOR MARKETING MINOR | 21 | ||
