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CSU-Pueblo's Brand Identity consists of a system of coordinated graphic elements, including: logos, official colors, web layouts, typefaces, and more.

The goal of the Brand Identity is to distinguish all university print, digital and product applications as clearly recognizable Colorado State University - Pueblo products. When consistently applied with the university’s full name, the Brand Identity elements work together to convey competitive differentiators, promote the University's vision and mission, and to create a coherent CSU-Pueblo image.

Everyone at Colorado State University-Pueblo has a responsibility to apply the identity in a consistent and accurate manner. The Brand Identity provides direction for continuity in message and visual identity for communications.

Positioning Statement

  • Colorado State University - Pueblo is a premier, mid-sized public university that advances the social, cultural, and economic development of the region.
  • We attract motivated students who seek a strong academic foundation, a global perspective, and exceptional professional preparation within a world-class university system.
  • Students thrive in our welcoming, diverse, and collaborative community.
  • Our nationally recognized faculty and outstanding staff provide one-to-one attention, supportive mentoring, and hands-on, career-relevant learning experiences that result in life-changing education.
  • Our graduates expand their personal boundaries and achieve their highest individual goals.


  • Nationally recognized faculty and outstanding staff
  • Hands-on, career-relevant learning experiences
  • Welcoming, diverse, and collaborative community


Marketing, Communications, and Community Relations


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