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Marketing

MKTG 340: Principles of Marketing - Available Fall, Spring, Summer

3 semester-hour credits - Tuition $525.00
Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer.
Prerequisite: Junior standing.

MKTG 341: Sales Force Management - Available Spring and Summer

3 semester-hour credits - Tuition $525.00
Managing a sales force including recruiting, selection, training, compensation, supervision, stimulation and sales planning. Computer simulation used to do forecasting, budgeting, territory allocation, sales analysis and control.
Prerequisite: MKTG 340.

MKTG 441: Marketing Strategies - Available Spring and Summer

3 semester-hour credits - Tuition $525.00
Detailed consideration of process of formulating and implementing strategies in marketing. Major emphasis on markets, channels of distribution, and product analysis.
Prerequisite: MKTG 340, 440, second semester seniors.

MKTG 475: International Marketing - Available Summer

3 semester-hour credits - Tuition $525​​.00
Effects of culture, political and legal structures on marketing. Planning for international products, services, promotion, pricing, distribution, and impact of trade groups.
Prerequisite: MKTG 340.

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